By Jason Odom
Domain Name 10 Commandments - BEFORE you choose or buy a domainname; understand the ten issues involved in choosing the rightdomain name the first time. First, the list that we work fromwhen conducting a custom Domain Name Analysis (DNA). Then theexplanations of each commandment follow.
TEN COMMANDMENTS OF INTERNET DOMAIN NAME VALUE 1 - The nameshall have Development Value 2 - The name shall have .Dot value3 - The name shall have Brand Recognition 4 - The name shall beSearch Engine Friendly 5 - The name shall be LinguisticallyViable 6 - The name shall have Traffic or Revenue 7 - The nameshall have Industry Strength 8 - The name shall have Sales ValueHistory 9 - The name shall have Intrinsic Value 10 - The nameshall have Market Potential
1 - Development Value A names base line value is based on theability to use it. One of the primary issues we address in ourDNA (Domain Name Analysis) is - Can this name be built into aninstantly recognizable site whose name becomes synonymous withits content? 2 - .Dot Value Dot.com's are, and probably alwayswill be, more valuable than any other .dot designation. EvenDot.net's, and Dot.org's are by their very nature worth less onthe open market. There are many reasons for this. One reasoninvolves search engine rankings. Other issues pertain to theconsumers hard to break habits. Note that .com is theinternationally recognized extension for serious Internetbusiness sites. 3 - Brand Recognition Simple, familiar wordswork better than complicated, hard-to-spell ones. Short, catchynames in attractive industry segments are also very valuable.Kleenex is an example of brand recognition in the brick andmortar world. The brand name Kleenex was originally associatedwith facial tissue made BY KLEENEX ONLY. Because of powerfulbrand recognition however the name Kleenex came to literallyequal ANY brand of facial tissue. "Will you hand me a Kleenexplease". This is one of the areas where we rely heavily on ourpoint of contact research and specialists experience with domainnames. It is an area we do not analyze via computer algorithm.Rarely will any name receive an excellent valuation under thiscommandment unless it meets the above criteria AND carries the..Dot com extension. For explanations of the rest of theCommandments 4 - 10, visithttp://extraordinaryartist.com/domain-name.htm It's FREE andwill ensure you don't make a mistake right up front when tryingto establish a viable Internet Business.
Article Source: www.ArticlesBase.com
